How cool brands stay hot branding to generation Y
Bergh, Joeri Van den
How cool brands stay hot branding to generation Y Joeri Van den Bergh, Mattias Behrer. - London Koganpage c2013. - xx, 267p.: ill.; 24cm.
9780749468040
Young consumers Generation Y Trade Marketing Product Management.
658.827 / B48H
How cool brands stay hot branding to generation Y Joeri Van den Bergh, Mattias Behrer. - London Koganpage c2013. - xx, 267p.: ill.; 24cm.
9780749468040
Young consumers Generation Y Trade Marketing Product Management.
658.827 / B48H
