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Brand management principles and practices

Dutta, Kirti

Brand management principles and practices Kirti Dutta. - New Delhi Oxford University Press 2012 - xxiii, 455 p.: ill.; 24cm. + CD.

ISBN: 9780198069867

Subjects--Topical Terms:
Brand choice Product management Sales promotion.

Dewey Class. No.: 658.827 / D97B

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