Mass media research : (Record no. 126308)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250320102813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250320b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131526286 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | WIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 245 ## - TITLE STATEMENT | |
| Title | Mass media research : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Roger D. Wimmer and Joseph R. Dominick |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Cengage learning, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,481p.; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media- Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18/03/2025 | 302.23072 WIM | 172518 | 795.00 | 18/03/2025 | General Books | Dewey Decimal Classification | HMS Central Library | CMMS Library | 18/03/2025 | 20 | 596.25 | |||||
| 18/03/2025 | 302.23072 WIM | 172520 | 795.00 | 18/03/2025 | General Books | Dewey Decimal Classification | HMS Central Library | CMMS Library | 18/03/2025 | 20 | 596.25 | |||||
| 18/03/2025 | 302.23072 WIM | 172519 | 795.00 | 18/03/2025 | General Books | Dewey Decimal Classification | HMS Central Library | CMMS Library | 18/03/2025 | 20 | 596.25 |
