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Advertising and promotion (Record no. 29497)

MARC details
000 -LEADER
fixed length control field	00606nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	241204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-07-231445-1.
040 ## - CATALOGING SOURCE
Original cataloging agency	Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	B40A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George Edward
245 #0 - TITLE STATEMENT
Title	Advertising and promotion
Remainder of title	an integrated marketing communications perspective
Statement of responsibility, etc.	George Edward. Belch, Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement	5th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston
Name of publisher, distributor, etc.	McGraw Hill
Date of publication, distribution, etc.	2001
300 ## - PHYSICAL DESCRIPTION
Extent	795p.; 28cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	(The McGraw-Hill / Irwin series in marketing).
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Books

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Date acquired
05/12/2024		659.1 B40A	89511	05/12/2024	General Books				General Collection		HMS Central Library	HMS Central Library	30/01/2004
05/12/2024		659.1 B40A	80422	05/12/2024	General Books				General Collection		HMS Central Library	HMS Central Library	30/01/2004