Brand failures (Record no. 42937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 749439270 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | H13B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand failures |
| Remainder of title | the truth about the 100 (one hundred) biggest branding mistakes of all time |
| Statement of responsibility, etc. | Matt Haig. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 310p.; 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products-Marketing; Brand loyalty; Brand choice. |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.827 H13B | 122401 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 18/10/2004 | |||||
| 13/12/2024 | 658.827 H13B | 122588 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 18/10/2004 |
