Strategic brand management (Record no. 45700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129702541 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | K24S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | building, measuring, and managing brand equity |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816p.: ill.; 24cm..-(Low price edition. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Topical term following geographic name entry element | Brand name products - Management. |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.827 K24S | 128212 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | 19/10/2005 | ||||||
| 13/12/2024 | 658.827 K24S | 128213 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | 19/10/2005 | Book Bank | |||||
| 13/12/2024 | 658.827 K24S | 128214 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | 19/10/2005 | Book Bank |
