Advertising and sales promotion (Record no. 50129)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174463941 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.157 |
| Item number | K14A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kazmi, S.H.H. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and sales promotion |
| Statement of responsibility, etc. | S.H.H. Kazmi, Satish K. Batra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Excel Books |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 633p.; 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management; Propaganda; Business promotion. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Satish K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 659.157 K14A | 139020 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | Book Bank | 05/04/2007 | |||||
| 13/12/2024 | 659.157 K14A | 139021 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | Book Bank | 05/04/2007 | |||||
| 13/12/2024 | 659.157 K14A | 139022 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | Book Bank | 05/04/2007 | |||||
| 13/12/2024 | 659.157 K14A | 139023 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | Book Bank | 05/04/2007 | |||||
| 13/12/2024 | 659.157 K14A | 139019 | 13/12/2024 | Book Bank | General Collection | HMS Central Library | HMS Central Library | 05/04/2007 |
