B2B brand management (Record no. 50364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3540253602 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | K95B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | B2B brand management |
| Statement of responsibility, etc. | Philip Kotler, Waldemar Pfoertsch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berlin |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 357p.: ill.; 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business names; Product names. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.827 K95B | 139437 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139438 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139439 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139440 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139441 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139442 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139443 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139444 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139445 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 | |||||
| 13/12/2024 | 658.827 K95B | 139436 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/05/2007 |
