Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type:
TextLanguage: English Series: (The Irwin series in marketing)Publication details: Chicago Irwin McGraw 1997Edition: 7th edDescription: xiv, 665p., ill.; 24cmISBN: - 2561204640
- 658.8 B45C
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.8, B45C (Browse shelf(Opens below)) | Available | 70923 |
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| 658.7, T87I Introduction to information technology | 658.7, T87I Introduction to information technology | 658.8, B15M Marketing an introductory text | 658.8, B45C Cases in marketing management | 658.8, D18M Marketing mantra the real story of direct marketing in India | 658.8, D18M Marketing mantra the real story of direct marketing in India | 658.8, F96S Sustainable marketing managerial ecological issues |
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