Brand management the Indian context Y.L.R. Moorthi.
Material type:
TextLanguage: English Publication details: New Delhi Vikas Publishing House 1999Description: xi, 171p.; 24cmISBN: - 8125907394
- 658.827 M76B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Text Book Collection | HMS Central Library Text Book Collection | General Collection | 658.827 M76B20 (Browse shelf(Opens below)) | Not for loan | 72272 |
Browsing HMS Central Library shelves, Shelving location: Text Book Collection, Collection: General Collection Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| 658.8 K95M Marketing management analysis, planning, implementation, and control | 658.8 S68F Fundamentals of marketing | 658.81 V68N20 The New sales manager challenges for the 21st century | 658.827 M76B20 Brand management the Indian context | 658.827 S28B20 Brand positioning strategies for competitive advantage | 658.827 S28B20 Brand positioning strategies for competitive advantage | 658.83 B48M Marketing research |
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