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Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.

By: Contributor(s): Material type: TextTextLanguage: English Series: (Eastern economy editionPublication details: New Delhi Prentice Hall of India 1999Description: xv, 803p.: ill.; 25 cmISBN:
  • 8120314751
Subject(s): DDC classification:
  • 658.801 L60M
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