Managing brand equity capitalizing on the value of a brand name David A. Aaker.
Material type:
TextLanguage: English Publication details: New York Free Press 1991Description: xi, 299 p.; 22 cmISBN: - 29001013
- 658.827 A11M
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.827 A11M (Browse shelf(Opens below)) | Available | 80710 |
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| 658.827 A11B Brand leadership | 658.827 A11B Brand leadership | 658.827 A11B Brand leadership | 658.827 A11M Managing brand equity capitalizing on the value of a brand name | 658.827 A28B Brand management text and cases | 658.827 A28B Brand management text and cases | 658.827 A28B Brand management text and cases |
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