Brand leadership David A. Aaker, Erich Joachimsthaler.
Material type:
TextLanguage: English Publication details: London Simon and Schuster 2002Description: xii, 351p.: ill.; 22 cmISBN: - 074320767X.
- 658.827 A11B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.827 A11B (Browse shelf(Opens below)) | Available | 90478 | ||
| General Books | HMS Central Library | General Collection | 658.827 A11B (Browse shelf(Opens below)) | Available | 90801 | ||
| General Books | HMS Central Library | General Collection | 658.827 A11B (Browse shelf(Opens below)) | Available | 90477 |
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| 658.82 N49N The New rules of marketing how to use one to one relationship marketing to be the leader in your industry | 658.82 V57V Versatile selling | 658.827 A11B Brand leadership | 658.827 A11B Brand leadership | 658.827 A11B Brand leadership | 658.827 A11M Managing brand equity capitalizing on the value of a brand name | 658.827 A28B Brand management text and cases |
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