Advertising and promotion and supplemental aspects of integrated marketing communications Terence A. Shimp.
Material type:
TextLanguage: English Publication details: South Western Thomson Asia 2003Edition: 6th edDescription: xxi, 650p., 26cmISBN: - 0 - 03 - 035271 - 1.
- 659.1 S40A
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 659.1 S40A (Browse shelf(Opens below)) | Available | 92721 |
Browsing HMS Central Library shelves, Collection: General Collection Close shelf browser (Hides shelf browser)
| 659.1 R98K Kleppner's advertising procedure | 659.1 S15A Advertising theory and practice | 659.1 S28P Promotion and integrated marketing communications | 659.1 S40A Advertising and promotion and supplemental aspects of integrated marketing communications | 659.1 T96A Advertising management | 659.1 T96A Advertising management | 659.1 T96A Advertising management |
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