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Strategic marketing management a means end approach Mark E. Parry.

By: Material type: TextTextLanguage: English Series: (McGraw Hill executive MBA series)Publication details: New Delhi Tata McGraw Hill 2002Description: ix, 273p., 22cmISBN:
  • 0-07-048688-3.
DDC classification:
  • 658.8 P18S
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Item type Current library Collection Call number Status Date due Barcode
General Books HMS Central Library General Collection Available 113495

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