Services marketing David L. Kurtz, Kenneth E. Clow.
Material type:
TextPublication details: Singapore John Wiley 24cm.Description: xxii, 570p.: ill.; 24cmISBN: - 9814126225
- 658.802 K98S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.802 K98S (Browse shelf(Opens below)) | Available | 122501 | ||
| General Books | HMS Central Library | General Collection | 658.802 K98S (Browse shelf(Opens below)) | Available | 122502 |
Browsing HMS Central Library shelves, Collection: General Collection Close shelf browser (Hides shelf browser)
| 658.802 K95P Principles of marketing | 658.802 K95P Principles of marketing | 658.802 K95P Principles of marketing | 658.802 K98S Services marketing | 658.802 K98S Services marketing | 658.802 L64M Marketing planning in a total quality environment | 658.802 L82S Services marketing people, technology, strategy |
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