The Ultimate book of business brands insights from the world's 50 greatest brands Stuart Crainer, Des Dearlove.

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TextPublication details: Oxford Capstone 1988Description: xxix, 216p.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.827 C69U (Browse shelf(Opens below))	Available		125539

Previous	No cover image available	No cover image available			No cover image available	No cover image available		Next
Previous	658.827 B79B20 Brands the new wealth creators	658.827 C21E E - Brands building an internet business at breakneck speed	658.827 C33F From brand vision to brand evaluation strategically building and sustaining brands	658.827 C69U The Ultimate book of business brands insights from the world's 50 greatest brands	658.827 D23B Building the brand-driven business operationalize your brand to drive profitable growth	658.827 D74B Brands in balance meeting the challenge to commercial identity	658.827 D97B Brand management principles and practices	Next

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