Strategic marketing in the customer driven organization Frank Bradley.

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Material type: Text

TextLanguage: English Publication details: Chichester John Wiley 2003Description: xvii, 287p.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.8 B77S (Browse shelf(Opens below))	Available		130806

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Previous	658.8 B50M Market based management strategies for growing customer value and profitability	658.8 B70C Contemporary marketing	658.8 B75M Marketing management a strategic approach with a global orientation	658.8 B77S Strategic marketing in the customer driven organization	658.8 B81C Contemporary strategic marketing	658.8 B97P Promotion management	658.8 B97P Promotion management	Next

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