Consumer behaviour dynamics of building brand equity Soma Sen Gupta.

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TextLanguage: English Publication details: New Delhi New Century Publications 2005Description: viii, 297p.: ill.; 22 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.8342 G96C (Browse shelf(Opens below))	Available		131385

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Bibliography p. 281-92.

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