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Strategic brand management building, measuring and managing brand equity Kevin Lane Keller...[et.al.].

Contributor(s): Material type: TextTextLanguage: English Publication details: Noida Pearson India Education Services 2020Edition: 5th edDescription: xxx, 642p.: ill.;col.; 26cmISBN:
  • 9789353946135
Subject(s): DDC classification:
  • 658.827 S88S
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