TY  - BOOK
AU  - Kassarjian, Harold H.
AU  - Robertson, Thomas S.
TI  - Handbook of consumer behaviour: edited by Thomas S. Robertson, Harold H. Kassarjian
SN  - 133727491
U1  - 658.8342 
PY  - 1991///
CY  - New Jersey
PB  - PrenticeHall
KW  - Consumer behaviour
KW  - Motivation research(marketing)
ER  -