Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer and Joseph R. Dominick 
 - 10th ed. 
 - Delhi:  Cengage learning,  2024. 
 - xiii,481p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131526286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media- Research
<br/><br/><label>Dewey Class. No.: </label>302.23072  / WIM