TY  - GEN
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.
TI  - Mass media research: an introduction 
SN  - 9788131526286
U1  - 302.23072 
PY  - 2024///
CY  - Delhi
PB  - Cengage learning
KW  - Mass media- Research
N1  - Includes bibliographical references and index
ER  -