TY  - GEN
AU  - Dayal, Manoj
TI  - Media metrics: an introduction to quantitative research in mass communication 
SN  - 9789386062161
U1  - 302.230727 
PY  - 2017///
CY  - New Delhi
PB  - Sage Publications
KW  - Media metrics
KW  - Mass media- research methodology
KW  - Mass communication
ER  -