TY  - BOOK
AU  - Sandage, C.H.
AU  - Fryburger, Vernon
AU  - Rotzoll, Kim
TI  - Advertising: theory and practice
SN  - 8185386633
U1  - 659.1 
PY  - 1996///
CY  - Delhi
PB  - A.I.T.B.S.
KW  - Management
KW  - Marketing
KW  - Advertising
ER  -