TY  - BOOK
AU  - Stern, Louis W.
AU  - Coughlan, Anne T.
AU  - el-Ansary, Adel
TI  - Marketing channels
SN  - 8120311493
U1  - 658.84 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing channels
KW  - Sales management
ER  -