Sandage, C.H. Advertising theory and practice C.H. Sandage, Vernon Fryburger and Kim Rotzoll. - Delhi A.I.T.B.S. 1996 - xv, 509p.: ill.; 25cm.- (Irwin Series in marketing). ISBN: 8185386633 Subjects--Topical Terms: Management Marketing Advertising. Dewey Class. No.: 659.1 / S15A