Brands: the new wealth creators / Edited by Susannah Hart and John Murphy; foreword by Tom Blackett - Houndmills, London: Macmillan Press, 1938. - xvi, 224p.; 24 cm. Includes Index ISBN: 333659090 Subjects--Topical Terms: Product management. Brand name products - Marketing. Dewey Class. No.: 658.827 / B79B