Keegan, Warren J. <br/><br/>
Global marketing management 
Warren J. Keegan. 
 - 7th.ed. 
 - New Delhi  Prentice Hall  [n.d.] 
 - xix, 828p., 24cm. 
<br/><br/><label>ISBN: </label>81-203-0959-6. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K19G