Kotler, Philip <br/><br/>
Marketing management  analysis planning,  implementation,  and control 
Philip Kotler. 
 - 8th ed. 
 - New Delhi  Prentice Hall of India  1994 
 - xxix, 800p., ill.; 26cm. 
<br/><br/><label>ISBN: </label>81-203-0877-8. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sales Management  Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K95M