Ramaswamy, V.S. <br/><br/>
Marketing management  planning implementation and control; the Indian context 
V.S. Ramaswamy, S. Namakumari. 
 - 2nd. ed. 
 - New Delhi  Macmillan India  1998 
 - xx, 124p.; 24 cm. 
<br/><br/><label>ISBN: </label>333424398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management Marketing - India - Management - Case studies. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R17M