TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing management: planning implementation and control; the Indian context
SN  - 333424398
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Macmillan India
KW  - Marketing - Management
KW  - Marketing - India - Management - Case studies
ER  -