TY  - BOOK
AU  - Varshney, R.L.
AU  - Bhattacharya, B.
TI  - International marketing management: an indian perspective
SN  - 8170143578
U1  - 658.848 
PY  - 1997///
CY  - New Delhi
PB  - Sultan Chand
KW  - Marketing Management
ER  -