TY  - BOOK
AU  - Boyd, Harper W.
TI  - Marketing research: text and cases
SN  - 81-85386-16-1.
U1  - 658.83 
PY  - 1996///
CY  - Delhi
PB  - All India Traveller
KW  - Management
KW  - Marketing Research
KW  - Sales Management
ER  -