Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong. 
 - 7th. ed. 
 - New Delhi  Prentice Hall of India  1997 
 - (various pagings) ; 28 cm 
 - (Eastern economy edition. .
<br/><br/><label>ISBN: </label>8120310772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management. Sales management. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K95P