Wileman, Andrew <br/><br/>
Retail power plays  from trading to brand leadership,  strategies for building retail brand value 
Andrew Wileman and, Michael Jary. 
 - Hampshire  Macmillan Buisiness  1997 
 - xvi, 280p., ill.; 24cm. 
<br/><br/><label>ISBN: </label>0-333-68527-x. 
<br/><br/><label>Dewey Class. No.: </label>658.87  / W47R