Kapferer, Jean-Noel. <br/><br/>
Stratagic Brand Management  creating and sustaining brand equity long term 
Jean-Noel Kapferer. 
 - 2nd ed. 
 - London  Kogan Page  1998 
 - 443p.; 25 cm. 
<br/><br/><label>ISBN: </label>749420693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Marketing Product management. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / K12S