TY  - BOOK
AU  - Kapferer, Jean-Noel.
TI  - Stratagic Brand Management: creating and sustaining brand equity long term
SN  - 749420693
U1  - 658.827 
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - Brand name products - Marketing
KW  - Product management
ER  -