Anderson, Alan H. <br/><br/>
Result oriented marketing 
Alan H. Anderson, Thelma Dobson. 
 - New Delhi  Beacon books  1998 
 - xxxiii, 228p.; 22 cm 
 - (Beacon's result oriented series.) .
<br/><br/> On the cover:Skills and activity-based approach. Includes bibliographical refrences and index. 
<br/><br/><label>ISBN: </label>8186104801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys. Advertising. 
<br/><br/><label>Dewey Class. No.: </label>658.835  / A49R