TY  - BOOK
AU  - Anderson, Alan H.
AU  - Dobson, Thelma
TI  - Result oriented marketing
SN  - 8186104801
U1  - 658.835 
PY  - 1998///
CY  - New Delhi
PB  - Beacon books
KW  - Market surveys
KW  - Advertising
N1  - On the cover:Skills and activity-based approach. Includes bibliographical refrences and index
ER  -