Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 7th ed. 
 - Chicago  Irwin McGraw  1997 
 - xiv, 665p., ill.; 24cm 
 - (The Irwin series in marketing) .
<br/><br/><label>ISBN: </label>2561204640 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B45C