Goncalves, Karen P. <br/><br/>
Services marketing  a strategic approach 
Karen P. Goncalves. 
 - New Jersey  Prentice Hall International  1998 
 - xiii, 225p., 24cm. 
<br/><br/><label>ISBN: </label>131065270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management ;After sale service.
<br/><br/><label>Dewey Class. No.: </label>658.802  / G51S