Baker, Michael J. <br/><br/>
Marketing  an introductory text 
Michael J. Baker. 
 - 6th ed. 
 - London  Macmillan Buisiness  1996 
 - xvii, 577p., ill.; 25cm. 
<br/><br/><label>ISBN: </label>0-333-66322-5. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B15M