Churchill, Gilbert A. <br/><br/>
Marketing research  methodological foundations 
Gilbert A. Churchill, Jr. 
 - 6th. ed. 
 - Fort Worth  Dryden Press  2002 
 - xxxiv, 1117 p.; 28 cm 
 - (The Dryden Press series in marketing. .
<br/><br/><label>ISBN: </label>30983665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / C36M