Wilson, Richard M.S. <br/><br/>
AMA Handbook for managing business to business marketing communications 
J. Micholas De Bonis, Roger S. Peterson. 
 - Illinois  NTC Business Books  1997 
 - xxiii, 372p., 24cm. 
<br/><br/><label>ISBN: </label>08442-35954. 
<br/><br/><label>Dewey Class. No.: </label>658.84  / D31A