TY  - BOOK
AU  - Buskirk, Richard Hobart
AU  - Buskirk, Bruce D.
TI  - Selling: principles and practices
SN  - 71125590
U1  - 658.85 
PY  - 1992///
CY  - New York
PB  - McGraw Hill Book
KW  - Selling
KW  - Sales promotion
KW  - Marketing - Management
ER  -