Manendra Mohan <br/><br/>
Advertising management  concepts and cases 
Manendra Mohan. 
 - New Delhi  Tata McGrawHill Publishing Company  2000 
 - xi, 418p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>74517805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Management Advertising - Management - Case studies - India  Advertising agencies - Management - Case studies - India. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / M30A