TY  - BOOK
AU  - Manendra Mohan
TI  - Advertising management: concepts and cases
SN  - 74517805
U1  - 659.1 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGrawHill Publishing Company
KW  - Advertising - Management
KW  - Advertising - Management - Case studies - India
KW  - Advertising agencies - Management - Case studies - India
ER  -