Bowersox, Donald J. <br/><br/>
Strategic marketing channel management 
Donald J. Bowersox, M. Bixby Cooper. 
 - New York  McGraw Hill Book  1992 
 - xix, 488p., 24cm 
 - (McGraw-Hill series in marketing) .
<br/><br/><label>ISBN: </label>0-07-006757-0. 
<br/><br/><label>Dewey Class. No.: </label>658.84  / B73S