Devlin, Barry <br/><br/>
Mastering data mining  the art and science of customer relationship management 
Michael J.A. Berry, Gordon Linoff. 
 - New York  John Wiley and Sons  2000 
 - xviii, 494p., ill.; 24cm. 
<br/><br/><label>ISBN: </label>0471-33123-6. 
<br/><br/><label>Dewey Class. No.: </label>005.74  / B49M